If you are searching for Four Seasons Naples restaurants, here is the short version: Naples Beach Club, A Four Seasons Resort opened in November 2025 on the site of the historic Naples Beach Hotel & Golf Club, and the dining lineup includes a James Beard Award-winning chef's signature brasserie, a Gulf-front seafood restaurant with a raw bar, a Latin-inspired beachfront sunset bar, a grab-and-go market, and a sports gastropub with bowling (opening late 2026). The resort sits on 125 acres with 1,000 feet of Gulf shoreline at 801 Gulf Shore Boulevard North.
This guide covers every restaurant and bar currently open at Naples Beach Club with verified menus, real pricing, hours, dress codes, and the smartest picks for your group.
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For broader Naples planning, pair this guide with Things to Do in Naples, Best Hotels in Naples, Best Restaurants in Naples, and Best Beaches in Naples.
Naples Beach Club Dining Overview (2026)
As of March 2026, the resort operates four dining venues with a fifth opening later this year:
- The Merchant Room — New American brasserie by James Beard winner Gavin Kaysen
- HB's — Gulf-front seafood, raw bar, and crudo
- Sunset Bar — Latin-inspired beachfront cocktails and tacos
- Naples Trading Company — Coffee, pastries, and grab-and-go
- The Wager — Sports gastropub with bowling (opening Q3 2026)
| Venue | Best For | Price Range | Hours | Reservations |
|---|---|---|---|---|
| The Merchant Room | Fine dining, dry-aged steaks, date night | $28–$165 entrees | Breakfast 7–11 AM, Dinner 5–9 PM | Yes (OpenTable) |
| HB's | Seafood, raw bar, sunset views | $36–$92 entrees | Lunch 11 AM–3 PM, Dinner 5–9 PM | Yes (OpenTable) |
| Sunset Bar | Casual beachfront tacos, cocktails | $18–$28 | 11 AM–9 PM | Walk-in only |
| Naples Trading Company | Morning coffee, grab-and-go | $8–$18 | 6 AM–6 PM | No |
| The Wager | Sports pub, bowling, games | TBA | Opening Q3 2026 | TBA |
Important access note: The Merchant Room, HB's, and Sunset Bar are all open to the public — you do not need to be a hotel guest. Valet parking is $15 with restaurant validation. The beach is publicly accessible.
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The Merchant Room — James Beard Award-Winning Brasserie
The Merchant Room is the signature restaurant at Naples Beach Club, created by Gavin Kaysen — a two-time James Beard Award winner (Rising Star 2008, Best Chef: Midwest 2018) who trained under Daniel Boulud at Cafe Boulud NYC. This is Kaysen's first restaurant outside Minneapolis, where he runs acclaimed restaurants Spoon and Stable and Demi.
The concept is a New American brasserie: French technique meets Gulf Coast seasonal ingredients, anchored by an in-house dry-aging program using Creekstone Farms beef aged 24 to 45 days. The hand-painted botanical mural by artist Dean Barger — flamingos, mangroves, tropical flora — sets the tone. Think cognac leather banquettes, hand-woven wicker birdcage chandeliers, and a scalloped oak bar with windows overlooking the pool and Gulf beyond.
- Cuisine: New American brasserie — French technique, Midwestern comfort, Gulf Coast ingredients
- Chef: Gavin Kaysen (Chef Partner), Fabio Quarta (Executive Chef), Colin Henderson (Chef de Cuisine)
- Hours: Breakfast 7:00 AM–11:00 AM daily | Dinner 5:00 PM–9:00 PM (late-night drinks until midnight)
- Price range: Appetizers $19–$36 | Pasta $24–$56 | Entrees $28–$165 | Sides $14
- Dress code: Business casual
- Reservations: Required — OpenTable or call (239) 944-7670
- Best for: Special occasion dinners, steak lovers, foodie couples
- Signature dishes: Bone-in Ribeye (24 oz, 45-day dry-aged, $148), Cacio e Pepe Bucatini with black truffle ($46), Foie Gras Terrine ($34), Spaghetti Nero with octopus and prawns ($56)
What to know: The dry-aging program is the real draw. The Denver Steak (10 oz, $56) is the sleeper pick — serious beef flavor at roughly a third of the Porterhouse price. The house-made pasta program honors Minneapolis's flour-milling heritage. Request the terrace for the best atmosphere.
HB's — Gulf-Front Seafood & Raw Bar
Named after Henry B. Watkins Sr., the patriarch who founded the original Naples Beach Hotel in 1946 and whose family operated it for over 70 years, HB's is the only true beachfront restaurant in Old Naples. Floor-to-ceiling glass doors open onto an expanded dining terrace where Gulf breezes and sunset views are the main event.
Chef de Cuisine Maru Cacho — a 23-year veteran who previously worked with Daniel Boulud at Four Seasons Toronto — runs a seafood-driven menu built around Gulf Coast bounty, with a raw bar anchoring the experience. The crudo program and seafood towers are what most tables order first.
- Cuisine: Seafood-forward, raw bar, crudo, Gulf Coast
- Chef: Maru Cacho (Chef de Cuisine), Fabio Quarta (Executive Chef)
- Hours: Lunch 11:00 AM–3:00 PM | Beverage only 3–5 PM | Dinner 5:00 PM–9:00 PM
- Price range: Raw bar $24–$30 | Appetizers $22–$32 | Entrees $36–$92 | Seafood towers $145–$350
- Dress code: Smart casual
- Reservations: Recommended — OpenTable or call (239) 944-7660
- Best for: Seafood lovers, sunset dinner, celebratory meals
- Signature dishes: Plateau Royal seafood tower ($350), Nori & Lemon Butter Grilled Lobster ($92), Charred Branzino ($56), Snapper Crudo ($24), Captain Watkins cocktail (Sazerac Rye, toasted almond, Earl Grey)
- Private dining: Shiplap-paneled room for up to 14 guests
What to know: The Plateau Royal ($350) is the showstopper — oysters, tuna, snapper, yellowtail, salmon, lobster, shrimp, and stone crab for the table. For a lighter option, the HB's Imperial Crudo ($145) is a curated selection of crudo and tartare. Lunch is the easier reservation; dinner during peak season (January–April) books up 2–3 weeks out. Request outdoor terrace seating for sunset.
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Sunset Bar — Beachfront Cocktails & Latin Bites
The Sunset Bar is where Naples Beach Club earns its social currency. Positioned directly on the beach, this walk-in-only venue serves Latin-inspired coastal fare — tacos, ceviche, guacamole, nachos — alongside a cocktail program heavy on tequila, mezcal, and tropical rum drinks. Every evening at golden hour, a ceremonial conch shell blowing marks the transition from day to night — what the resort calls "Naples' social hour."
- Cuisine: Latin-inspired coastal — tacos, ceviche, nachos, shareable plates
- Hours: 11:00 AM–9:00 PM daily
- Price range: Tacos $18–$26 | Bites $16–$28 | Cocktails $18–$24 | Beer $8–$12
- Dress code: Beach casual
- Reservations: None — walk-in only, first come first served
- Best for: Casual beachfront lunch, sunset cocktails, groups
- Signature items: Softshell Crab Tacos ($26), Ceviche Verde ($26), Beach Club Colada ($20), Gulf Shore Margarita ($100 — yes, really)
What to know: The $100 Gulf Shore Margarita exists. Most people come for the $18–$26 taco-and-cocktail combo, which is the sweet spot. Arrive by 5:30 PM during peak season to secure a seat for the sunset conch shell ceremony. The Chorizo Burger ($28) is the underrated order. Dessert churros ($14) are house-made.
Naples Trading Company — Coffee & Grab-and-Go
Naples Trading Company is the resort's Market Square hub for morning coffee, pastries, artisan sandwiches, seasonal salads, and beach-picnic essentials. It opens at 6:00 AM — the earliest food option on property — making it the go-to for early risers heading to the beach or tee time.
- Hours: 6:00 AM–6:00 PM daily
- What they sell: Coffee, espresso, house-made pastries, baked goods, sandwiches, salads, grab-and-go meals, wine, beach supplies
- Price range: $8–$18
- Best for: Quick breakfast, afternoon coffee, beach provisions
The Wager — Sports Gastropub (Opening Q3 2026)
The Wager will be Four Seasons' first property to feature a regulation four-lane bowling alley, plus a professional putting green and game lounge. The concept promises elevated pub fare — grilled favorites, shareable plates, and a curated beer and cocktail list — in a sports-centric setting open until midnight. Watch this space.
- Expected hours: 11:00 AM–12:00 AM
- Opening: Q3 2026
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Tips for Dining at Naples Beach Club
Make Reservations Early
The Merchant Room and HB's require reservations, especially during peak season (January through April). Book 2–3 weeks ahead for dinner. Both are on OpenTable. Sunset Bar is walk-in only — arrive early for sunset seating.
Know the Dress Code
The Merchant Room is the most formal: business casual (collared shirts, no flip-flops). HB's is smart casual. Sunset Bar and Naples Trading Company are beach casual — swimsuit cover-ups are fine. No dress code exists for The Wager (when it opens).
Parking and Access
Valet parking is $60/night for hotel guests, but restaurant visitors can get validation — $15 with dining validation from any restaurant. All west-side restaurants (The Merchant Room, HB's, Sunset Bar) are open to the public.
Best Views
HB's terrace has the best unobstructed Gulf sunset views. Sunset Bar is directly on the sand. The Merchant Room terrace overlooks the pool toward the Gulf. For a non-dining sunset experience, the beach itself is publicly accessible — walk south from the resort entrance.
Budget Strategy
Naples Trading Company for breakfast ($8–$18), Sunset Bar for lunch tacos ($18–$26), and The Merchant Room for a splurge dinner. The Merchant Room's Denver Steak ($56) and house pasta courses ($24–$46) are the best value fine-dining items on property.
Naples Beach Club Restaurant Prices
| Restaurant | Price Tier | Entree Range |
|---|---|---|
| Naples Trading Company | $ | $8–$18 |
| Sunset Bar | $$ | $18–$28 |
| HB's | $$$ | $36–$92 |
| The Merchant Room | $$$$ | $28–$165 |
Budget tip: A couple can eat well at Sunset Bar for $80–$100 including drinks. The Merchant Room dinner for two with wine runs $250–$500 depending on steak selections. HB's falls in between at $150–$300. Naples Trading Company is the affordable morning option.
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Frequently Asked Questions
How many restaurants are at Naples Beach Club Four Seasons?
Four dining venues are currently open: The Merchant Room (fine dining brasserie), HB's (seafood and raw bar), Sunset Bar (beachfront tacos and cocktails), and Naples Trading Company (coffee and grab-and-go). A fifth venue, The Wager sports gastropub with bowling, opens in Q3 2026.
Are Four Seasons Naples restaurants open to the public?
Yes. The Merchant Room, HB's, and Sunset Bar are all open to non-guests. Valet parking costs $15 with restaurant validation. You do not need to be staying at the resort to dine.
Who is the chef at The Merchant Room?
The Merchant Room is a collaboration with Gavin Kaysen, a two-time James Beard Award winner who trained under Daniel Boulud. This is his first restaurant outside Minneapolis. Executive Chef Fabio Quarta and Chef de Cuisine Colin Henderson run the day-to-day kitchen.
Do I need reservations at Four Seasons Naples restaurants?
Reservations are required at The Merchant Room and strongly recommended at HB's, especially during peak season (January–April). Book via OpenTable or call (239) 944-7660. Sunset Bar and Naples Trading Company are walk-in only.
What is the dress code at Naples Beach Club restaurants?
The Merchant Room requires business casual (collared shirts, no flip-flops). HB's is smart casual. Sunset Bar and Naples Trading Company are beach casual — cover-ups over swimwear are acceptable.
How much does dinner cost at The Merchant Room?
Appetizers range $19–$36, pasta courses $24–$56, and main courses $28–$165. The dry-aged steaks are the premium items — Bone-in Ribeye ($148) and Porterhouse ($165). A dinner for two with drinks typically runs $250–$500.
What is the best restaurant at Naples Beach Club?
The Merchant Room is the signature fine-dining experience with Gavin Kaysen's menu. HB's is the best for seafood and sunset Gulf views. Sunset Bar is the most fun for casual groups. It depends on your occasion — a special dinner calls for The Merchant Room, a relaxed evening belongs at HB's terrace.
What happened to the Naples Beach Hotel?
The original Naples Beach Hotel & Golf Club (est. 1946), owned by the Watkins family for 70+ years, was sold in 2021, demolished, and completely rebuilt as Naples Beach Club, A Four Seasons Resort. It opened November 17, 2025. The HB's restaurant is named after Henry B. Watkins Sr., the family patriarch.
Is there parking at Naples Beach Club?
Valet parking is available. Hotel guests pay $60/night. Restaurant visitors receive validation reducing the cost to $15 when dining at any venue. There is no self-parking option.
What is the conch shell ceremony at Sunset Bar?
Every evening at golden hour, staff blow a ceremonial conch shell to mark the transition from day to night — a tradition celebrating Naples' legendary sunsets. It has become the resort's signature social ritual.
Location & Contact
Address: 801 Gulf Shore Boulevard North, Naples, FL 34102
Reservations: (239) 944-7660 | OpenTable
General: (239) 944-7600
Website: fourseasons.com/naplesbeachclub
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